Colors
The Alliance color palette is made up of primary and secondary colors. Use the CMYK for printed
materials and the RGB or HEX codes for online projects. RGB and HEX are not informationally different but simply different ways of communicating the same color value.
Primary color palette
Medium Blue
CMYK: C-85 M-50 Y-0 K-0
RGB: R-27 G-117 B-188
HEX: 1c75bd
Light Blue
CMYK: C-70 M-15 Y-0 K-0
RGB: R-39 G-170 B-225
HEX: 26abe0
Gray
CMYK: C-50 M-0 Y-0 K-0
RGB: R-151 G-152 B-154
HEX: 97989a
Black
CMYK: C-0 M-0 Y-0 K-100
RGB: R-0 G-0 B-0
HEX: 231f20
White
CMYK: Paper
RGB:R-255 G-255 B255
HEX: ffffff
Secondary color palette
A secondary color can be featured with a primary color as an accent. The primary color is still the dominant color but the secondary color is used in combination to draw attention.
Green
CMYK: C-84 M-29 Y-38 K-3
RGB: R-3 G-138 B-150
HEX: 038a96
Gold
CMYK: C-30 M-31 Y-58 K-1
RGB: R-182 G-164 B-122
HEX: b6a47a
Purple
CMYK: C-61 M-100 Y-25 K-10
RGB: R-118 G-37 B-109
HEX: 76256d
Tints
Tints allow for easier layering of objects, such as the logo, on top of color screens. To achieve this effect, create a screen with the color as noted above and then adjust the tint to 15%.
Dark Blue
Medium Blue
Green
Gold
Purple
Black